In a bold move that highlights Filipino pride and the power of storytelling through music, P-pop boy group Alamat makes waves once again as their empowering hit “kasmala” becomes part of the Official Soundtrack for Bad Genius PH — the Philippine series adaptation of the acclaimed Thai film Bad Genius, now starring Atasha Muhlach in her breakout role.
Originally released in 2021, “kasmala” stands out as one of Alamat’s most impactful tracks, known for its unapologetic lyrics and striking visuals that tackle historical prejudice, discrimination, and the enduring resilience of Filipinos. The song’s title is a clever wordplay on “malakas” (strong) — read backwards and stylized as “kasmala” — capturing the spirit of standing tall despite being stereotyped and marginalized.
A Perfect Match for Bad Genius PH
The inclusion of “kasmala” in Bad Genius PH is more than just a musical choice — it’s a thematic statement. The series, which revolves around brilliant students outsmarting the system through wit and rebellion, mirrors the same energy of defiance that “kasmala” embodies. With Atasha Muhlach leading the cast, the show reimagines the original story with a new generation’s fearless spirit — and Alamat’s multilingual, culturally rooted sound brings a bold Filipino identity to the screen.
“Ready to outsmart the system? Watch Atasha Muhlach, Jairus Aquino, Gab Lagman, and Hyacinth Callado in BAD GENIUS: The Series — streaming exclusively this July on Viva One!” Click for more details
Alamat’s Cultural Impact
Since their debut, Alamat has made it their mission to celebrate and protect Filipino heritage through modern pop. “kasmala” remains one of their most meaningful releases, with a music video that powerfully reclaims derogatory colonial-era terms and transforms them into symbols of strength. This resonates deeply with Bad Genius PH, which reimagines a global story through a uniquely local lens — one that refuses to bow down to stereotypes or limits.
Why This Matters
For the P-pop community and Alamat’s fandom, Magiliw, this soundtrack placement is a proud moment. It shows how music that champions local stories and languages can thrive in mainstream projects, expanding P-pop’s reach and pushing the narrative of authentic representation forward.
As Bad Genius PH rolls out its episodes, “kasmala” is ready to amplify its rebellious spirit — a reminder that sometimes the real genius lies in turning prejudice into power.
